4×4 Adventures Iceland is a family-run company that was founded in 2007 by Sigurður and his sons Jakob and Kjartan. From an early age they’ve all been tearing through Iceland’s mesmerizing landscape on ATVs. The concept was born on an expedition trip through the vast countryside of the Reykjanes peninsula where they hit upon the idea that driving an ATV is a tremendous way to experience the nature for newcomers, and having great fun while doing it! Let the experts take you out. Our guides are highly experienced and have been driving all terrain vehicles for years. Loving what they do, most of the guides ride their own bikes in their free time to travel around the highlands of Iceland.