4x4 adventures iceland collects and Processes Personal Data which customers register on the 4x4 adventures iceland website, in addition to information on how customers use the website, i.e. by collecting cookies. Personal Data may also be collected during the booking process, shopping, ordering, payment, and in relation to the issuing of tickets.
The collection and Processing of Personal Data collection is for purposes of accounting, billing, auditing, issuing of tickets and credit card verification. Personal Data may be used for security purposes, immigration control and customs enforcement if required by law, administration, quality control, marketing, or legal purposes. Additionally, Personal Data may be used in relation to customer loyalty programs, test purposes, maintenance, customer service and other travel or tour related purposes.
4x4 adventures iceland may use Personal Data for marketing, promotional purposes and market analysis. When you sign up for offers, purchase services or book flights with 4x4 adventures iceland, you consent to be contacted for marketing purposes on a regular basis.
4x4 adventures iceland may permit it‘s partners to access or Process Personal Data. However, this will only be permitted on a reasonable or legal basis. Additionally, 4x4 adventures iceland is permitted to maintain a customer registry and to share it with others for additional Processing, given that Personal Data is treated in accordance with law.
4x4 adventures iceland Customers have the right to have incorrect, misleading or incomplete Personal Data rectified, erased, deleted or improved upon. 4x4 adventures iceland customers have the right to have their Personal Data erased if there is no reasonable basis for it being kept. An exception to this shall be made if 4x4 adventures iceland is obliged to keep the data in accordance with law.
4x4 adventures iceland never collects or Processes Personal Data unless it is done fairly, on reasonable grounds or with a legal basis, and makes sure that all usage is done in accordance with good practices of Personal Data Processing.
The Controller of Personal Data, according to para. 2., Article 7, of the Act, as well as pt. 1., para. 1., Article 20, is:
Fjórhjólaævintýri ehf, ID no. 600707-0860